Conversion rate optimization for maximizing conversions

Conversion Rate Optimization Methodology

With a plethora of options available for online advertising and digital marketing in today's times, it is essential for agencies and companies to invest in SEO, SEM, display advertising and social media marketing to ensure that they are not left behind by their competitors. Although these techniques can increase visibility and recognition on the internet, if used ineffectively, they can negatively impact the conversion of prospective clients.

Optimizing the conversion rate can help you reap rich dividends. At Unifocus, we have devised a structured method to improve conversion rates. We concentrate on core components that bring you higher conversion rates such as creative and responsive website design, simple and understandable flow of information through enhanced UX, easily accessible call to action messages, improved site load time and integration with performance analysis tools among others. Other conversion rate optimization (CRO) strategies that are implemented by us include analyzing big data, demographic analytics, keyword research, usability and UX analytics and testing. Reach out to us today so we can help your company optimize the conversion rate and bring you more leads!

Website Analytics

Understanding the experience of site visitors and a detailed study of website traffic statistics is essential in trying to improve the efficiency of a website. Website traffic statistics and analytics provide an insight into how much time a customer is spending on your website and what can be done to increase it. Web analytics data can help a company monitor, analyze and react to their website's traffic, thus improving usability and optimizing their website traffic.

TThe Unifocus team first works on extensive data analysis, data segmentation and target audience analysis. Our expertise in site analytics helps your website to reduce site load, improve site speed, increase customers' time on site and reduce bounce rates. We gain a better understanding of how a website performs by embedding state of the art performance analytic tools such as google analytics, funnel and form analytics and perform comprehensive series of tests such as multivariate A/B testing, heat mapping and more to ensure improved site performance. Core groundwork on site analytics increases conversion rates leading to a steadily growing stream of potential clients in the years to come. Reach out to us today to find out how to improve your site analytics and bring in more leads.

Improving Conversions & CTRs

Many techniques can be employed to increase website traffic or optimize UX, but eventually, improving click through rates (CTR) and converting visitors into prospects is what enables a company's growth. It is only when a site visitor clicks on a call to action, that your company can count on one more customer. An increase in the CTR can be done by reducing the bounce rate, increasing visitors' time on site, enhancing UI/UX and optimizing website design and performance. Using analytics and optimization tools, visitors can be converted into prospects helping your company produce tangible results in the form of a higher conversion rate.

At Unifocus, we help you achieve your business goals by integrating a variety of performance metrics which improves CTRs and hence conversion rates. Our team works on building websites and advertisements that target the right customers and improve CTRs. With analytics and metrics, we are able to track inbound visitors to your site, understand where they come from, how long they stay on site and other essential parameters that allow us to optimize website performance, and convert more prospects for your company. Our Inbound Marketing team's expertise in creating effective ads and bidding management goes a long way in ensuring strong user interaction and a high rate of conversion. Get in touch with us today to experience the benefits of an improved Click Through Rate.

A/B Testing

Web design and development has become a very competitive space in recent years. Getting ahead of the competition is no longer an easy task in the digital arena. To stay ahead of the curve, your website will have to constantly analyze visitor behavior and make changes for the better. However, exactly what kind of changes will improve the outcomes is hard to predict. In such cases, A/B testing helps to take the guesswork out of improving websites. A/B testing involves putting up two versions of a website and comparing their results later to see which version performed better.

At Unifocus, we help you achieve your business goals by using methods such as A/B testing. A/B testing allows us to test specific hypothesis related to the changes that need to be made to improve website design. It also allows the testing of one change at a time so that the combined effect of other changes does not affect the testing hypothesis. Through A/B testing, we can establish which versions perform better, which layouts induce more clicks from visitors and what kind of website design is going to be most effective at producing results. Our expert team will ensure that A/B testing is utilized to optimize your website to generate the most leads and provide the best digital experience.

Get in touch with us today to leverage the power of A/B testing for a better website design.


Understanding the experience and movement of visitors on your site is essential in trying to improve the efficiency of a website. Website traffic statistics and analytics tools can provide an insight into the behaviour of site visitors, but fail to explain how users engage with the web page. Heatmaps are a highly effective tool that can provide a more comprehensive visual representation of how users are engaging with your website. Heatmaps use color–coding to project large amounts of individual data, which can be used to understand user behavior on a website. Heatmaps are also visual and more accessible than other types of analytics, enabling the use of extremely vast amounts of data.

The Unifocus team first collects the vast amount of web traffic data that is needed to generate effective heatmaps. Armed with the data, our experts use a variety of other tools in association with heatmaps, such as google analytics, funnel and form analytics and perform comprehensive multivariate A/B testing. With the help of heatmaps and scrollmaps, we can see where users have clicked on a page, how far they have scrolled down a page, or also conduct visitor interaction tests. This enables us to improve site speed, increase customers' time on site and reduce bounce rates. Thus, heatmaps can be a highly effective weapon in increasing web traffic.

Get in touch with us today to use heatmaps and allied analytics to improve your website's usability.

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